While CBS executives in the control looked on in horror and disbelief, Larson harbored a secret: he’d cracked the code of Press Your Luck. On May 19, 1984, before a live studio audience for the game show Press Your Luck, a squirrely-looking, gray-bearded 35-year-old named Michael Larson leapt from behind his podium and squealed with joy.įor the contestant, the show’s catchphrase, “Big bucks, big bucks, no Whammies!”, had just come to fruition: in an era where no single contestant ever won more than $40,000 - not even those competing on the ever-popular The Price In Right, or Wheel of Fortune - Larson had earned $110,237 ($253,000 in 2015 dollars).Īnd in achieving this, he’d overcome insurmountable odds…or had he? ~ Michael Brockman, head of the CBS daytime programming department, 1984 Here was this guy from nowhere, and he kept going around the board and hitting the bonus boxes every time.
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